Case Study: The Lovely Haze
The Lovely Haze was founded to share our love of cannabis through quality, eco-luxe candles. For us, there's something about the process of burning a candle that is reflective of the ritual of lighting up a joint. From setting the intention, to hearing the lighter flick, to watching the smoke dance around you, we truly believe that smoking is just as much an art as it is a medicine. It’s for that very reason that we love creating, designing and burning candles. This case particular study features the launch of The Terpene Collection in May of 2023.
How We Worked Together:
Creative Direction, Brand Strategy & Identity, Product Development, Packaging & Collateral Design, Shopify Design & Development, Social Media Strategy, Design & Management, Content Creation, Product Styling & Production Launch Strategy
